JSS Centre for Management Studies (JSS CMS), Department of Management Studies, Sri Jayachamarajendra College of Engineering (SJCE), JSS Science and Technology University Mysuru, organized a work shop on ` Search Engine Optimization (SEO) and Google Analytics’ at JSS Centre for Management Studies on 09/01/2019. A workshop on SEO and Google Analytics was organized on 9th Jan 2019. The workshop was organized for MBA (Retail Management) and MBA (Digital Marketing) students of JSS CMS. The resource persons of theis workshop were Sri Senthil Hariram Kumar, Director, Marketing and Mr. Kabilan, Officer- Training, Stan Ventures, Bangalore. The resource persons have provided inputs on the said topic very interestingly, and covered the objective of delivering the knowledge of SEO and GOOGLE Analytics. Also given hands on practice of the topics, a part of MBA syllabus and curriculum for both the specialization students. Mr. Senthil said that the digital Marketing as a MBA specialization is quite the need of the hour in the industry. Further, he emphasized on the need of skilled talents in Digital Marketing area. He also said that in order to drive customers into the marketing funnel, it is indeed a necessity to have a presence on digital platforms. MBA students of JSS CMS were have witnessed an interactive sessions in this workshop. Dr P Nagesh, Professor and HoD, convened the workshop and Dr. Swaroop Simha, Professor coordinated the event.